2024 Billboard Latin Music Awards Achieve Historic Engagement Across TV, Digital, and Social Media Platforms
Apparently, the 2024 Billboard Latin Music Awards delivered a remarkable 112 million engagements between its television, digital, and social media displays, as the awards experienced a 36% leap from last year. Telemundo on Wednesday, October 23rd, announced the achievement, saying that the ceremony notched engagement that was the greatest of all award shows for Telemundo.
The hour-long broadcast reached 1.8 million total viewers during its two-hour telecast, setting up the program to be a must-see. The overall show maintained its hour and positioned Telemundo for triumph in both of the key demos during Spanish-language television primetime. This is good news for Latin music, which is fast becoming increasingly relevant within mainstream media.
Total video views generated because of the telecast on Telemundo stood at 106 million, posting an impressive leap of 43% more than last year. Talkwalker reported that the show was perhaps the most socially engaged option broadcast on television, with a total of 1.2 million interactions across Facebook, Instagram, X (formerly Twitter), and YouTube.
Locally, the 2024 Billboard Latin Music Awards was the number one primetime show in its time slot, regardless of language, among adults 18-49 in Los Angeles. It dominated Spanish-language television in major markets like New York, Miami, Dallas, and Chicago, all while cementing its cultural mission.
Karol G stood tall, winning eight awards, including Global 200 Latin Artist of the Year and Tour of the Year. Peso Pluma and Bad Bunny also emerged as winners in six categories each, indicating their strong influence within the Latin music world. For a full list of winners, click here.
The event also featured high-energy performances from artists like Yandel, Grupo Niche, and Fuerza Regida. Special tributes included the Hall of Fame Award for Pepe Aguilar, the Spirit of Hope Award for J Balvin, and the Lifetime Achievement Award for Alejandro Sanz.
The 2024 Billboard Latin Music Awards showcased vibrancy in the Latin music landscape, celebrating a sense of belonging within the fan and artist community. This high level of engagement and recognition signals the growing influence of Latin culture in the entertainment industry, paving the way for future celebrations of musical talent.